Take a deep breath!

Change of plan today. Was due to meet Sharon to progress the local content for Greater Manchester, but her little girl has been up all night, which doesn’t bode well for Sharon being alert either! So we’ve rearranged to Thursday.

Which means I’ve got a few hours to enter loads of content into the site, I want to finish off music & rhymes and gardening sections so that there’s plenty of content, no matter what age you are searching for.

Then I’m meeting Ross to deliver our business plan for the MEN Venture Award (for young entrepreneurs) and then a meeting with Fido to go through the proposed promotional exercise planned for December.

We are running out of time on this one, as there’s a five week lead time for delivery of the promotional stock, and we need to make a decision if we think the whole exercise is viable or not. This is where we really start to take a leap into the unknown – taking a commercial risk by spending a fair chunk of our bank funding on a speculative project. I know that's the main purpose of the bank funding for us, but it still makes you nervous, actually going ahead and spending some of it - what if it's wasted?

I suppose we can only weigh up all the costs and potential benefits, and then make an informed judgment. I’m really glad we’ve got Fido on board, because this is where their experience will help us. We should be able to measure the effect aswell, it'll be the number who register their email address with us on our Holding Page over the Christmas period. Plus the more general raising of our profile won't hurt either, but that's harder to measure and is just a bonus.

We also need to decide whether we should be having corporate Christmas cards or not, something else that needs deciding upon quickly.

Then we’re off to Patrick Kielty’s show tonight, now what have I done with those tickets??!

Kirsty