Good grief, I really wish I hadn't decided to give up alcohol for Lent. I could really really do with a strong drink now!
Because I am very proud to announce that about 2 hours ago, we went live as www.entertainthekids.com!
Finally, after all this planning - and then of course, as always seems to happen, there was a heart stopping moment when I thought we had a big problem.....but then I looked again, and it isn't as big a problem as I thought, and certainly won't stop us trading. We've just missed something that could look a tiny bit better - but I'm not telling you what it is, you'll have to go and find it!!
So I've spent the last 2 hours (in between going stone cold with fright about what I thought I'd found!) sorting out the complimentary media logins that have been requested by the press. And there's some quite distinguished names on there, so I hope they like it!
I've checked, and checked again that their logins work, that there's no broken links, and I'm just keeping my fingers crossed now that I haven't missed anything.
This weekend has been exhausting. It's just been constant work and working against the clock. You know that feeling when sometimes you wish you could turn back time to get a few more hours, and yet at the same time you wish it was just all over? I'm pleased with the quality of the content now, and I think it is fabulous value for money for anyone joining it.
I just wanted to make sure of that before we launched, because you only have one chance to impress someone. And although they'd have already joined up, it could still be disastrous if they're not impressed because of the impact of negative word of mouth. So I was desperate to make sure that whoever joined the site was delighted with it, from day 1. Only time will tell, eh?
Then today has been much of a waiting game, just waiting for the final amends to be made, and checking them and then towards the end it got a bit frantic until we gave the go ahead to go live.
And then 15 minutes of peace, whilst they uploaded the site onto the server. During which time by the way I went to pick up my son from a friend who'd had him for a couple of hours for me!
My mobile phone text has been red hot too. It's the quickest way to get a message out to lots of people at once (including our team members), and we've had some lovely replies. I must keep them for posterity!
So here we are, waiting for our first 'real' member to join!
The launch email to those who had registered their email address on our holding page is being sent out in the morning. It's amazing how many people are on that list now. It's really started to grow to quite a number over the last few weeks.
I think I'll be in bed by 9pm. I've sent Gregg out with Luke to the takeaway - there was no way I was cooking tonight! And I'm sure that as soon as the adrenaline wears off, I'll just collapse!
I'll be back later in the week with an update about our first week of trading - and no doubt there'll be more ups and downs before we're done!
Kirsty
entertainthekids.com

13 March 2006
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