New website to ease the stress of being a parent!

EMBARGOED INFORMATION
PRESS RELEASE NOT FOR PUBLICATION BEFORE 13 MARCH 2006 00:01

entertainthekids.com has launched today, finally allowing parents to relax a bit more! Developed by a mum, former scout leader and kids’ club leader, Kirsty McGregor has hit the nail on the head and answered every busy parent’s wishes. You can now find hundreds of ideas to entertain, amuse and delight your children - all in one place.

The site provides ideas for kids’ parties, days out, arts and crafts, music, games, gardening, outdoor activities and lots more. It has seasonal themed inspiration for every holiday you can think of, including Mother's Day and Easter, plus has fantastic ideas to keep the kids happy during every half-term break, over the long, hot summer months, and even when it rains. There are lists of sports and children’s membership organisations, colouring pages to keep them busy when you're busy, and hands-on reviews of family holidays, edited by Woman’s Own former deputy editor, Wendy Sloane.

Can’t think of what to do on another rainy Sunday? Have a look for indoor games or get them settled with our colouring pages and some crayons. Nice day outside? Go to the 'days out' pages to find inspiration, or look in the outdoors section. There are loads of ways to occupy the kids in the garden or at the park.

The days out pages are amazing, allowing you to search by age group, location, distance you are prepared to travel from home, and also by date, for those special events that you always just seem to miss! There’s even a link to a map for each venue, so that you can get exact directions. In fact, more than 2,500 days out across the whole of the UK are already listed on the site.

Lee Turner, the site’s Chief Technology Officer and Managing Director of Fluid Creativity has designed the site. "I thought this website was a fantastic idea, and the potential is there for this brand to become really strong. We designed the site so it is quick, very simple to use, stylish and has some strong functional elements to it, such as the ‘all-singing, all-dancing’ search engine. Fluid has won many awards in the past, and I’ll certainly be entering this site for a few more!"
The 10-strong editorial team is spread right across the UK, and has never all met up in one place. So they have found a novel place for their launch party. "We decided to exhibit at Bambino 2006 at the Yorkshire Event Centre on 18 & 19 March, where we’ll be showing our site to the thousands of parents attending the show. All members of the team are coming along at some point over the weekend, so we decided it would be an ideal place to have a party. But I’m not sure we’ll be doing it ‘kids style’ with pass the parcel and face painting! Maybe we’ll stretch to ‘Pin the Tail on the Tech-y’ though, using Lee as our donkey!" laughed Kirsty.

ends
13 March 2006

Notes for editors
entertainthekids.com is a new concept in parenting websites, helping parents and carers find inspiration from the hundreds of ideas on the site, covering arts and crafts, days out (major attractions and very local), games, kids’ parties, gardening, outdoor activities, music and lots more. The site will also provide regular reviews of family holidays and suggested activities when travelling with children.

Parents are able to search for exciting activities based upon their child’s age (birth to 11 years old) and their location. The site will also provide lots of ideas for seasonal activities relevant to the time of year, eg mother’s day crafts, things to do on a windy day, Easter events etc. It also includes details of sports, children’s pre-school and after-school membership organisations and clubs.

For further details, or for a complimentary media membership to review the site, please contact Kirsty McGregor at kirsty@entertainthekids.com or telephone 07867 982561.
entertainthekids.com is offering regional publications a reader offer of 15 months for the price of 12, if they are willing to feature a regular column provided by entertainthekids.com, covering activities for kids in their local area.